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B2B fulfilment

B2B and retail fulfilment in the UK & UAE

We deliver into the supermarkets, pharmacies, stores and venues your buyers run, and we know how each one receives stock.

Every retail channel has its own rules: booked slots at a grocery DC, small top-ups for a dark store, a goods-in window at each hotel. We already deliver into retailers like Tesco, Boots, Ocado, Spinneys, noon and Soho House for our clients, so your first delivery isn’t our first time.

Tell us where you’re listed See where we deliver

At a glance

Channels
Grocery, quick commerce, pharmacy, department stores, hospitality and marketplaces
Retailers
UK deliveries into Tesco, Sainsbury’s, Ocado, Boots and Selfridges; UAE deliveries into Spinneys, noon, Deliveroo HOP and Jumeirah
Labelling
SSCC, GTIN, GS1 barcodes and ASNs generated in-house
Delivery
Timed and booked delivery slots into retailers and distributors
Inventory
D2C and B2B orders fulfilled from the same stock

Where we deliver

We know how each channel receives stock

The retailers, venues and platforms we deliver into for our clients, grouped by how they work.

  • Grocery & supermarkets

    Distribution centres that receive by booked slot and reject anything that doesn’t match the order.

    • Delivery slots booked with each DC
    • SSCC pallet labels and ASNs
    • Case and pallet configuration to the retailer’s spec
    UK
    UAE

  • Quick commerce

    Small, frequent top-ups into dark stores that can’t hold much stock.

    • Regular replenishment runs
    • Mixed-SKU cartons packed per store
    • Fast turnaround from order to dispatch
    UK
    UAE

  • Pharmacy & health

    Health retailers and pharmacy groups with strict labelling and packing standards.

    • Retailer-specific packing and labelling
    • Arabic labelling for UAE pharmacies
    • Delivery to head office or individual branches
    UK
    UAE

  • Department & specialist stores

    Buyers who expect shelf-ready stock and goods-in teams that follow a routing guide to the letter.

    • Routing guide and packing compliance
    • Shelf-ready and presentation packing
    • Gift sets, bundles and point-of-sale
    UK
    UAE

  • Hospitality, fitness & travel

    Many sites, each with its own goods-in window, loading bay or concierge desk.

    • One order split across many sites
    • Deliveries timed to each site’s receiving window
    • Regular restocks for studios, hotels and lounges
    UK
    UAE

  • Marketplaces

    Inbound rules on prep, labelling and appointments, enforced at the dock.

    • Marketplace prep and labelling
    • Inbound appointments booked for you
    • The same stock pool as your D2C orders
    UK · UAE

And many more retailers, distributors and venues in every market we serve.

How it works

From listing to accepted delivery

  1. Share the retailer’s requirements

    Send us the purchase order and the retailer’s supplier or routing guide.

  2. We set up the account

    Labels, case and pallet configuration, and paperwork are set up to that retailer’s spec.

  3. Pick, pack and label

    Orders are picked from the same stock as your D2C orders, then labelled with SSCC, GTIN and ASN data.

  4. Book and deliver

    We book the delivery slot and coordinate the carrier, with proof of delivery on every shipment.

Just been listed?

Your first retail delivery, done with you

A new listing comes with a supplier manual, a delivery date and penalties for getting it wrong. Send it to us. We’ll set up the labels, packing and booking, and run the first delivery with you so it’s accepted first time.

Tell us where you’re listed
  • Retail complianceRouting guides, delivery protocols and labelling handled by a team that does it every day.
  • Flexible capacityFrom a few cartons to full container loads, without taking on more space.
  • Hybrid D2C and B2BRun both channels from one inventory to stay flexible and cut stock holding costs.

What we offer

B2B fulfilment services

  • Retail-compliant pick and pack

    Pick and pack, pallet prep and shipping to each retailer’s standards.

  • Labels and documentation

    SSCC, GTIN, barcode and ASN generation, plus retailer-specific packing requirements.

  • Timed delivery slots

    We book delivery windows with retailers and distributors so stock arrives exactly when expected.

  • Bundling and POS

    Bundling, kitting and point-of-sale material management.

  • Sector-specific packing

    Custom packing for pharmacy, beauty, fashion and food.

  • Carrier coordination

    We coordinate carriers and track proof of delivery on every shipment.

Global network

B2B fulfilment in every Farfill market

UK B2B fulfilment

We deliver into UK supermarkets, pharmacies, department stores and quick-commerce dark stores, including Tesco, Sainsbury’s, Ocado, Boots, Selfridges, Sports Direct and Zapp. Our team handles retail compliance, creates GS1 barcodes and follows retailer-specific routing guides, from full pallets to shelf-ready packaging.

UAE B2B fulfilment

Farfill delivers into UAE supermarkets, pharmacies, quick-commerce platforms and hotel groups, including Spinneys, Kibsons, noon, Deliveroo HOP and the Jumeirah Group. We handle Arabic labelling, timed delivery booking and regional customs paperwork.

Ireland B2B fulfilment

Our Ireland fulfilment centre supports local and EU-wide distribution into pharmacy chains, department stores and distribution centres across Ireland and mainland Europe. We manage carton prep, palletisation and retail booking procedures.

Australia B2B fulfilment

We support brands shipping into large chains, health food stores and retail groups across Australia. Our team handles full truckload and LTL pallet shipments, carrier booking and strict labelling compliance for retail launches and ongoing replenishment.

In practice

How brands use our B2B fulfilment

Revlon: UK and EU retail distribution

Revlon ships full pallets from the United States to our UK fulfilment centre. We manage inbound, storage and distribution into UK and EU retailers and distributors, including large-scale pallet picking, booking into partner DCs and retailer-compliant labelling and paperwork.

Humantra: one brand, two markets

Humantra’s hydration products go from our UK hub into Tesco, Sainsbury’s, Ocado, Boots and Zapp, and to studios such as Barry’s and Psycle. In the UAE we built their B2B network: Spinneys, noon, Deliveroo HOP, pharmacies and Jumeirah hotels. We meet each partner’s delivery windows and packing formats in both markets.

PTP: from D2C stock to retail orders

PTP uses our UK fulfilment centre to turn D2C inventory into B2B-ready orders for Sports Direct and other national retailers. Each shipment gets exact labelling, a booked delivery slot and routing guide compliance, so goods are accepted without delays or fines.

Case studies

B2B case studies

Related services

Questions

Frequently asked questions

Which retailers can Farfill deliver B2B orders into?

In the UK we deliver into retailers including Tesco, Sainsbury’s, Ocado, Boots, Selfridges and Sports Direct. In the UAE we deliver into Spinneys, Kibsons, noon, Deliveroo HOP, pharmacy groups and the Jumeirah Group.

Do you create retail labels and ASNs?

Yes. Farfill generates SSCC, GTIN and GS1 barcode labels and ASNs, and follows each retailer’s packing requirements.

I’ve just been listed with a retailer. What do you need from me?

Send us the purchase order and the retailer’s supplier or routing guide. We set up the labels, packing and delivery booking, and run the first delivery with you.

Do you deliver to hotels, gyms and quick-commerce dark stores?

Yes. We deliver to hospitality groups such as Soho House and Jumeirah, fitness studios such as Barry’s and Psycle, and quick-commerce platforms such as Zapp, noon and Deliveroo HOP.

Can I use the same stock for D2C and B2B orders?

Yes. Farfill fulfils direct-to-consumer and business-to-business orders from the same inventory, which reduces stock holding costs.

Get pricing

Need to ship into retail or distribution?

Speak to our B2B fulfilment team. We’ll help you manage compliance, scheduling and scale.

Get in touch UK pallet deliveries